At the turn of every year, millions of Brazilians literally pin their hopes on miniature boats that they launch into the ocean.
Loaded with flowers, soaps and other bric-a-brac, the white and blue vessels are an offering to the goddess Iemanja, the queen of the sea, who receives their wish lists.
The tougher the times, the more boats that vanish into the waves in the first minutes of the new year.
While holiday sales this year were generally in a slump due to falling incomes and high unemployment, vendors of objects used in Afro-Brazilian cults say sales are booming. Cults such as Candomble and Umbanda worship deities called Orixas, including Iemanja, who have spiritual dominion over elements of nature such as fire and water.
"Out there in the street you can see how activity fell, but here sales are going up," said Rogerio de Brito Ruas, 33, a salesman in the shop called The Kingdom of Exu.
At the entrance stands a statue of Exu, the trickster deity who acts as a messenger between humans and Orixas and is often mistaken for Satan by the uninitiated because of his goatish beard, pointy ears and sly grin.
Loyal customer and 45-year-old X-ray technician Edson Pedrosa added: "Every time people go through a crisis, they tend to seek a religion to be able to sail through the storm ... and the tradition of offerings to Iemanja is beautiful and tempting."
Rio de Janeiro, famous for its beautiful sandy beaches, hosts what city authorities claim is the world's biggest party on New Year's Eve. Millions of people, including Iemanja worshipers, take to the beaches.
And it is in Rio that Iemanja commerce has really taken off.
MAGIC SHOPPING MALL
Ruas' shop is one of dozens inside a giant shopping mall in Rio stuffed with cult items.
The size of the "big market of Madureira," as the mall is known, and the many small shops scattered around Rio and other Brazilian cities like Salvador in Bahia state show there is demand for the religious and magical items.
The price of the most expensive "offering" kits rarely exceeds $10 to $12, including top-of-the-range 1.5-yard-long (1.5-meter-long) long boats. The most popular items, such as tiny mirrors, combs or soap for Iemanja to stay beautiful, go for less than $1, so even the poorest can make a wish.
Sequined cloaks and gowns hang in the shop windows along with beautiful headdresses, shiny tin helmets and drums of all sizes. Worshipers can buy those as offerings to the deities or as gifts for the priests.
Chickens, geese, goats and lambs can be bought for sacrifice. "Sacrifice is part of the religion, but how is it different from the meat consumed daily around the world?" said Pedrosa. "We only leave small sacred bits for the religious needs, the rest gets cooked and eaten in the normal way."
BROUGHT BY SLAVES
Even though Brazil is the world's biggest Roman Catholic country with over 70 percent of the 175 million population describing themselves as Catholics, the Afro-Brazilian cults have millions of followers, including many devoted Catholics.
Candomble has its roots in the African religious traditions brought to Brazil by millions of slaves under Portuguese rule. In Brazil, the religion mutated, influenced by Christianity and by religious and medicinal practices of indigenous Indians.
Barred from practicing their religion, slaves brought the images of many Christian saints into the cult, which has one supreme god, Olorum, and is generally considered monotheistic despite having other powerful deities.
Thus, Jesus Christ is often associated with Oxala -- the most respected of all Orixas, while Iemanja and Virgin Mary are often identified as the same.
Candomble worships its Orixas as forces of the nature that produce energy, or force, known as Axe. Priests cast shells to decide which Orixa will guide a new follower through life.
In Umbanda, archetypal spirits, including real people that once lived, are in high esteem and priests consult them while in a trance, achieved by dancing to rhythmic music. Orixas are also worshiped, but are not invoked as in Candomble.
"Magic and miracles are also part of our cult," said Jose, a diminutive 58-year-old priest dressed in shorts and a soccer T-shirt. "But they are miracles that normally come from within the person. As for the magic, it is only white. There is no evil here."