Hoping to expand its market share among the world's 1.1 billion Muslims, South Korea's LG Electronics Monday unveiled a new mobile phone with an electronic compass to show the direction of Mecca, Saudi Arabia.
Equipped with location tracking software, the phone's wide screen can be used as a normal compass but is especially intended for devout Muslims, who must pray five times a day facing the holy city.
In addition to Arab countries in the Middle East, the company plans marketing in Malaysia and Indonesia, which have large Muslim populations.
The phone, based on general packet radio services technology, is priced at about $250.